With global operations, getting local market input to develop new products or redesign current ones
can become a requirement to stay competitive.
To illustrate, imagine a global operator, J.C. Penny for example, and its local designers working together
to create the next seasonal line.
The J. C. Penny strategy to be the first to open fashion production and distribution facilities locally
for the venture into the Bangladesh market was a great one. Sales doubled and being the first global
provider in the region gave the company a big head start on the competition.
Now, the great ideas coming back from the successful venture into the new market are perfect for
updates to the new Spring Collection and will significantly increase local sales. Nobody at the HQ location
really understands how to make the new ideas work.
The designer in Bangladesh does and has several designs around the new ideas tailored into prototypes and
they are ready to review. A couple of intensely productive design sessions are necessary. Getting together with
the local Bangladeshi designer is imperative, plus all the key design resources must take part.
The problem, the lead J.C. Penny fashion designers are at headquarters in Dallas, with additional teams in
New York and Paris. A trip to Bangladesh to conduct design meetings will take a month to pull off and the major
fashion shows are in two weeks.
The solution, using iMeet, the J.C. Penney HQ fashion designer schedules a series of design sessions and invites
the Bangladesh, New York and Paris designers to incorporate the new ideas into the garment production
process in time for the debut.
With iMeet, setting the schedule, inviting the designers, and conducting the live design sessions to get
the garments right is the best move for making it in time. The design sessions can occur in real-time with
everyone. The prototyped pieces are demonstrated by the Bangladesh designer using iMeet’s collaborative
design tools to show how to use the new design for production. The shared whiteboard is perfect for designers to
mark-up the design pattern and prototype changes. The design teams now understand the new ideas and
see the results in the garments prototyped by the Bangladeshi designer. The new ideas are incorporated
into the design and the new pieces made for the fashion show will definitely be a hit!
Use iMeet’s collaboration capabilities to run your fashion design sessions. Come up with your own ways
to get the best ideas from your global markets into your products, the tools you need are in iMeet.
When you have the right teams, but they are in different locations, iMeet makes it easy to come together to
shorten the time it takes to respond to urgent need.
The resource collaboration challenges presented by distributed global operations
are no longer a problem when your teams work together with iMeet.
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